BBC NEWS | Business | Davos 2009 | How companies tackle the interweb thingy
Of course, every company worth its salt has a website, not least those who have sent their executives to the World Economic Forum in Davos.
But the discussions here suggest that many companies are still struggling to move beyond having a colourful website towards really using the internet to their advantage.
And to make things worse, hardly any company knows how to cope with the rise of social media - the Facebooks, Twitters, blogs and YouTubes of the digital world.
Digital confidence
Getting the web right starts with the basics: spam, privacy and fraud.
"The internet is seen by many [consumers] as an extremely dangerous place," says Thomas Stewart of consulting firm Booz & Company.
Companies have to tackle the "killers of digital confidence", he says, from issues such as network security to fraud prevention.
This is not just about having a secure website. It begins with basic issues such as being honest and upfront with your customers.
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