Sunday, 31 May 2009

BBC NEWS | Technology | Microsoft promises 'search 2.0'

BBC NEWS | Technology | Microsoft promises 'search 2.0'

Microsoft is re-launching its search engine, promising to make search simpler, and aiming to overhaul Yahoo.

Re-named and re-branded, the search engine will go live first in the US and launch in beta elsewhere.

Google has more than 64% of the search market in the US, followed by Yahoo at 20% and Microsoft at 8.2%.

Bing offers to make search more relevant by understanding the intention of searches, and grouping more related information to the original query.

For example, searches for a product will also bring links to reviews, accessories, and online shops, as well as information about the item.

Searches for flight information will pull schedules and times from websites, as well as linking to hotels and weather.

Microsoft wants to reduce the amount of clicking a user has to do to find specific and related information.

Paul Stoddart, Microsoft UK search lead, "Forty percent of search queries go unanswered. There is something missing here and a big consumer need."

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