Thursday, 2 February 2012

Android Faces Windows 8 Tablets

"The platform will be bigger threat for Android as compared to iPad because Android is already facing a tough time against Apple's tablet. The sheer survival of any single Android tablet is difficult when it comes to facing iPad. Amazon's Kindle Fire has come for its rescue and has contributed majorly to the Android's market share but that's pretty less as compared to iPad's lion's share. "
Why Android Should Fear Windows 8 Tablets?

We see three key factors that are going to make Windows hard to beat:

  • They have lots of money and resources to fight it out.
  • Windows and Office are still familiar productivity tools, and the tablet's main application will be as an office tool opposed to the smartphone which is more of a toy.
  • Windows 8 will give a single experiences from PC to laptop to Tablet to Phone, that will be powerful. Mac is struggling to get the set of iOS and OSX working for people and Android has no presence outside of the PC Chrome browser.

But there are major problems Windows has to overcome:

  • No history of mobile presence with consumer.
  • A very crowded tablet space with Amazon, Google, Apple and now Microsoft fighting in a battle which is turning out to be much larger than we had anticipated.
  • iPad and Android ecosystems.

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