BBC News - The rise and rise of the 'mummy bloggers': "There is an immovable force in the blogosphere.
They come in their thousands, and command dedicated followings who trust in their every word.
They are the so-called mummy bloggers.
Real mothers, blogging about the minutiae of family life to offer a no-holds-barred account of life with children.
For the mums, they provide a discussion and support network, but for advertisers they are the holy grail: popular, trusted - and worth paying for."