Friday, 27 August 2010

BBC News - The rise and rise of the 'mummy bloggers'

BBC News - The rise and rise of the 'mummy bloggers': "There is an immovable force in the blogosphere.

They come in their thousands, and command dedicated followings who trust in their every word.

They are the so-called mummy bloggers.

Real mothers, blogging about the minutiae of family life to offer a no-holds-barred account of life with children.

For the mums, they provide a discussion and support network, but for advertisers they are the holy grail: popular, trusted - and worth paying for."

No comments:

Post a Comment