Consumers’ interest in buying a Windows tablet has plummeted in the past six months, according to a new Forrester Research report on November 29.
Again more very bad news for Microsoft's effort to be part of the new wave of mobile devices. I have been saying for two years that this new device space is war for how new tablet or slate space is imagined: are slates big phones or small computers.
As the Forrester survey above indicates consumer initially saw these devices as small PC but more and more they are starting to image them as extensions of the phone. This is critical for Microsoft to re-establish the tablet as a place for Windows before Android and iPhone change how people think about computing.
Can Microsoft do it? Over the past year in the mobile space Microsoft has gone from failure to failure. But with the legacy of Office documents and SharePoint I suspect that the Office tablet will likely be a Windows tablet.
But time is running out.
Update: I have just spent a week testing Windows 8. I have been very impressed with it as a possible future tablet OS. I also think the weakness of Android in this space opens a large opportunity for Microsoft. The iPad has created a public desire for tablets as the next platform. But the iPad fails because it is very much just a large iPhone. Don't get me wrong, I love my iPad and use it constantly for work. But I still need to get up and go to my laptop to do heavy lifting work. The iPad is still really little more than a great Kindle. Windows 8 could be the OS that makes the tablet a work horse for a more mobile future.
Update: I have just spent a week testing Windows 8. I have been very impressed with it as a possible future tablet OS. I also think the weakness of Android in this space opens a large opportunity for Microsoft. The iPad has created a public desire for tablets as the next platform. But the iPad fails because it is very much just a large iPhone. Don't get me wrong, I love my iPad and use it constantly for work. But I still need to get up and go to my laptop to do heavy lifting work. The iPad is still really little more than a great Kindle. Windows 8 could be the OS that makes the tablet a work horse for a more mobile future.