Ballmer pitches cloud to fellow CEOs

With a high-power crowd in the audience, Microsoft CEO Steve Ballmer went hard-core with his sales pitch on the role cloud computing will have for businesses in the coming years.

Speaking to about 125 chief executives and other leaders, Ballmer said that truly big shifts in technology actually don't happen all that often.

"The really big ones you have to totally jump on," Ballmer said during a speech at the company's annual CEO Summit, which runs through Thursday at Microsoft headquarters in Redmond, Wash. "We are, right now, all of us in the midst of a big one.

"Among those Ballmer was speaking to were CEOs like Amazon's Jeff Bezos and Warren Buffett of Berkshire Hathaway, as well as other leaders ranging from Treasury Secretary Tim Geithner to Jordan's Queen Rania Al Abdullah, who was given an award from the Tech Museum.

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