The concept of the app, a small piece of special purpose code sold or distributed on the web, is catching on to Microsoft. The greatest thing about the new app model for Office and SharePoint 2013 is not only is it built on web standards like HTML 5, CSS and JavaScript, but it is sold and distributed in a business model people will easily understand: the app store.
You can buy an app on an app store, or have one developed to special task either inserted directly in to the tools you use like Excel or on SharePoint.
I personally am looking at Excel apps, as I think for Big Data this is going to be a killer app.
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