BBC News - Reddit benefits from Digg site revamp: "A revamp of the social-news site Digg has unexpectedly backfired on its owners.
Members of the site who wanted to express their dissatisfaction with a recent redesign hijacked the front page to redirect users to rival service Reddit.
Reddit said that it had received around 250,000 extra page views from the stunt.
Both sites allow users to submit links and rate news pages."
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